1Assistant Professor, Department of Agricultural Extension Education, Birsa Agricultural University, Ranchi, 834006, Jharkhand
2Senior Scientist, Division of Dairy Extension, ICAR-National Dairy Research Institute, Karnal-132001, Haryana
3PhD Scholar, Department of Agricultural Extension, ICAR-Indian Agricultural Research Institute, New Delhi, 110012
4Associate Professor, Department of Agricultural Extension Education, Birsa Agricultural University, Ranchi, 834006, Jharkhand
5Professor, Department of Veterinary and Animal Husbandry Extension Education, Birsa Agricultural University, Kanke, Ranchi-834006, Jharkhand
*Corresponding author email id: amandeepranjan4@gmail.com
Online published on 17 January, 2025.
Dairy Cooperatives play a vital role in procurement, processing and marketing of milk products, thereby helping dairy farmers earn remunerative prices for their milk, and enhancing their socio, economic and nutritional standard of living. The increased level of participation and membership by the dairy farmers is commensurate with their level of motivation and factors influencing their decision to join dairy cooperative. The present study illustrates the key motivational factors i.e. both extrinsic and intrinsic factors from a total of 180 member producers of Jharkhand State Cooperative Milk Producers Federation randomly selected from the three districts of Jharkhand State viz. Ranchi, Latehar and Ramgarh. A Rank Based Quotient (RBQ) method was used for prioritizing the motivational factors in the order of preference. The major findings revealed that an assured market for milk, better price realization, modern infrastructural facilities and skilled managers and staff were the major extrinsic motivational factors; whereas voluntary participation and democratic control, the expectation for equal treatment among members were the major intrinsic motivational factors which influenced farmers’ decision to join dairy cooperative.
Dairy cooperative, Farmers, Motivational
