1Research Scholar, Division of Agricultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, Sher–e Kashmir University of Agricultural Science and Technology-Kashmir-193201, J&K
2Professor and Head, Division of Agricultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, Sher–e Kashmir University of Agricultural Science and Technology-Kashmir-193201, J&K
3Assistant Professor, Division of Agricultural Extension and Communication, Faculty of Agriculture and Regional Research Station-Wadura, Sher–e Kashmir University of Agricultural Science and Technology-Kashmir-193201, J&K
*Corresponding author email id: nareshboova@gmail.com
Online published on 17 January, 2025.
The information from the current rice grower report’s seed village programme was used in five carefully selected sub-divisions of the Baramulla district that had the rice crops Seed Village Program. The researcher used a well-structured interview schedule to collect the data. The Majority of rice growers from all the five sub-divisions were having medium level of information utilization and majority of them found in subdivision Pattan (74.28%), followed by Baramulla (72.60%), Sopore (59.27%), Tangmarg with more than fifty percent (58.34%) and in sub-division Rohamma (55.00%). The overall information utilization of (65.48%) of the rice growers from all the five sub-divisions had medium level of information utilization.
Information, Utilization, Behaviour, Rice, Growers, Seed village
