Comparative analysis of information disseminating behaviour of extension scientists

The present study aimed to assess information dissemination behavior among 150 extension scientists in Punjab and Odisha states. Respondents were selected following probability proportionate to the number of extension scientists in each university, resulting in 73 from Punjab Agricultural University (PAU) and 77 from Odisha University of Agriculture and Technology (OUAT). Most respondents from both universities disseminated information through farm visits, kisan melas, and digital apps. Significant differences were observed in using voice/video calls, text messages, group meetings, field trips, educational tours, exposure visits, group discussions, agricultural exhibitions, kisan melas, printed & electronic media, social media apps, and blogs for information dissemination. Overall, majority of the respondents had medium level of information dissemination behavior.