Exploring the demographics and traits of women entrepreneurs of self-help groups in Chittoor district of Andhra Pradesh

The research was conducted to examine the demographics and traits of SHG women entrepreneurs in Chittoor district of Andhra Pradesh. The research utilized an ex post facto research design and simple random sampling technique to select the sample. The findings of the study concluded that significant majority of the SHG women entrepreneurs were found middle aged (65.00%), educated up to high school (35.00%), belonged to Other Backward Classes (51.25%), with nuclear family type (76.25%), possessed small family size (65.00%) and were landless (55.00%). Significant proportion of the SHG women entrepreneurs received training (71.25%), possessed no membership in any organisation (72.50%), annual income ranged between 50, 000-1, 00, 000 (63.75%) and fell within the medium category in terms of various variables such as extension contact (85.00%), mass media exposure (75.00%), economic motivation (92.50%), management orientation (76.25%) and availability of market facilities (82.50%).