Marketing Behaviour of Jute Growers in North 24 Parganas District of West Bengal

Jute mills procure raw jute for making various types of eco-friendly products ranging from hessian clothes to geotextiles. Better marketing facilities is essential to ensure remunerative price to the jute growers, like other agricultural produce. The present study was conducted during 2023-24 in the district of North 24 Parganas to know the marketing behaviour of jute growers. Majority of the respondents were showing medium level of marketing behaviour. Which had significant relationship with their educational status, information utilization sources and innovativeness. The major constraints faced by the respondents were increased cost of cultivation followed by fluctuation in market price and lack of storage facility. Aa a corrective measure, some of the suggestions were assured procurement of the jute fibre at the minimum support price followed by policy measures reducing the middleman intervention, enhancing the purchasing capacity of Departmental Purchase Centres of the Jute Corporation of India and creation of common storage structure at the village level.