Department of Dairy Extension, S.G. Institute of Dairy Technology, Patna-800 014
An efficient management of an organization can be ensured only when importance of communication in organizational effectiveness is given due consideration. Keeping this in view, the present investigation was designed to study different facets of organizational communication viz., direction of communication flow, and find out their relationship with the organizational effectiveness. The study was conducted in Uttar-Pradesh Dairy Cooperative set-up. In U.P., Pradeshik Co-operative Dairy Federation Limited (PCDF). Communication received from colleagues was found to more than that of sent to the colleagues. Through the relational statistics, it can be inferred that with an increase in upward communication with the superiors, the effectiveness of SMB could be enhanced.
