Department of Veterinary and Animal Husbandry Extension, Nagpur Veterinary College, Nagpur - 440 006
An attempt was made to ascertain the information seeking behaviour of dairy farmers purposively selected Nagpur District of Maharashtra. Two blocks namely Nagpur and Kalameshwar were selected randomly and from each block ten villages were selected purposively having high milk production level. Total two hundred respondents having at least two dairy animals were selected for assessing the information seeking behaviour of dairy farmers regarding Animal Husbandry and Dairy Production Practices. Majority of respondents utilized informal information sources followed by formal and mass media. Education, social participation, attitude, cosmopoliteness and extension contact were important factors that influence information seeking behaviour of dairy farmers. There should be proper assessment of information sources by dairy farmers, planners and administrator for improving utilization of these sources for improved animal husbandry and dairy production technology.
