Effectiveness of Farm Telecast in Seeking Agricultural Information by the Farmers

The present study was conducted purposively in Datia Block of Datia district, Madhya Pradesh. The total sample consisted of 120 Doordarshan viewing farmers as respondents for the study. Most of the respondents (47.50%) perceived farm telecast category in seeking of agricultural information on medium in effectiveness. The zero order correlation coefficient was determined between independent variables and dependent variable. Education, social participation, size of land holding, annual income, credit orientation, economic status, innovativeness, extension participation, information seeking behaviour, attitude towards farm broadcast were found significant relationship with effectiveness of farm telecast. Majority of the respondents 66.66 per cent reported that scientific words used in agricultural programme/lack of simple language used in agricultural programme and found first rank among the other constraints.