Information Seeking Behaviour of Farmers under Rainfed Agro Ecosystem in District Pratapgarh (U.P.)

A study was conducted with specific objective to understand the process of agricultural information access at farm household level in rainfed agro ecosystem in district Pratapgarh of Uttar Pradesh. Sangipur and Sandwa Chandika were purposively selected for the drawing the sample of study. A set of four villages from each block were randomly selected and25 respondents from each village were identified, which constitute a total sample of 200 respondents. Different communication sources followed by farm households in rainfed agro ecosystem were included under investigation. Exploratory research design was used for the study. The study revealed that the access of different cosmopolite sources was low as compared to private companies’ dealer's sources. Input dealers need to be trained and made skillful, so that right information can be transmitted to the farmers. There is a need to utilize diverse information sources for obtaining more farm related information by the farmers.