Qualitative Analysis of Contents of Changi Kheti Magazine

Thirty six issues of Changi Kheti magazine published by Punjab Agricultural University from July 2008 to June 2011 were taken up for the purpose of qualitative analysis of contents. A sample of 50 individual life members and their spouses (50) of Ludhiana district was selected proportionately. The data were collected with the help of interview schedule. The study revealed that contents of the selected magazine comprised of editorials, articles, illustrations, photographs, advertisements, success stories and miscellaneous items. Majority of the respondents reported that technical terms were less frequently used. So it is easy to read and understand the matter of this magazine and almost all the readers reported their liking for this magazine. Qualitative analysis was studied with the help of reading difficulty index and reactions of the readers towards the contents of Changi Kheti magazine. It was found that contents of selected magazine could be termed as easy to understand for the general people in terms of Gunning (1952) and all the respondents were satisfied with the present periodicity and volume of this magazine. Majority of the respondents stated that the contents of this magazine were fully comprehensible, practicable, useful, always relevant, timely and highly motivational. Almost all the respondents reported their liking for the selected magazine.