Role of Media Mix in Imparting Nutrition Education among Rural Women in Uttarakhand

Women constitute fifty per cent of the world population. They play a positive and constructive role and contribute significantly towards the economic, social and political development of the society. In India more than half per cent of women are suffering from various types of problems due to lack of knowledge, information and education on various nutritional aspects. Even government has initiated various developmental programmes for the welfare of rural women but still half per cent of women are suffering lots of nutrition related problems. The reason for poor outreach was lack of orientation of the functionaries, no community involvement and weak nutrition education. The present study was conducted in two randomly selected villages; viz; Raghavnagar and Gokulnagar, in Rudrapur Block in U.S Nagar district which lies in the Tarai region of Uttarakhand. Seventy five respondents (married women of reproductive age group (15–45) were selected through PPS sampling method. Findings of the study revealed that most of the respondents were middle age group having education up to intermediate level and belonged medium income group. Television and Mobile phone were owned by maximum respondents. Based on the information gaps, media mix has been designed. A package of Puppet show plus Recorded message through mobile phone and Booklet plus power point presentation was used to impart nutrition education among rural women. The findings were very positive as media mix packages were effective in imparting Nutrition Education.