Marketing of fruits has become a very important concern in India nowadays. Efficiency in marketing system can be improved by identifying the constraints faced by farmers and formulating appropriate strategy to ameliorate the constraints. A study was conducted to find out the constraints faced by NERAMAC (North Eastern Regional Agricultural Marketing Corporation Limited) as an organization and the fruits growers in Assam. The results showed that the NERAMAC beneficiaries of fruit crop growers ranked less intensity of advisory services and storage of harvested produce as the first and foremost major constraints in fruit production and marketing. The non-beneficiaries ranked fluctuating market price and finding appropriate market price of produces as first and second constraint, respectively. Lack of proper management of work and poor cooperation at grass-root level were the prominent organizational and functional constraints.
Fruit growers, NERAMAC, Garrett's ranking technique, Organizational constraints, Marketing, Functional constraints
