Department of Communication Studies, University of Pune, Pune. e-mail: krsanap@hotmail.com
The concept of economic development has undergone a change due to recent trends of structural transformation, globalization and human performance as markets. The inclusive and sustainable growth imperatives have raised some issues which further led to set some new trends in Development Communication. The media in general and electronic in particular opened up with good opportunities to work with local people with local talents and skills.
Primary poverty, Public investment, Peoples participation, coequal
