Consumer Buying Behaviour of Shampoo: With Reference to Women of Pollachi Taluk, Tamilnadu

'Consumer is king'-the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying the consumers the firm should know about the behaviour of the consumers. In these circumstances understanding consumer is a very difficult task because of the changing technology, innovation, and changes in life style. Researchers conducted many research in this area, and they given only few suggestion, but there is no final conclusion. In today's global market, brand awareness among consumers play a decisive role in the sales turnover of the company. India's FMCG sector is the fourth largest sector in the economy providing employment to millions of people. Tough competition, low per capita consumption, low operating cost, and big distribution network are some of the characteristics of Indian FMCG industry. Main components of Indian FMCG industry are Household Care, Personal Care, Food& Beverages. Shampoo market in India is in excess to Rs. 4000 Crore and has shown more than 15% year-on year growth in last few years. Changing lifestyles and value systems across the society is contributing towards growth of shampoo market. Looking good and stylish, and image enhancement are some of the things attached to modern lifestyles and this is helping shampoo market to grow. The data is collected through primary and secondary sources. The results revealed that, the majority of consumer use Hindustan Uniliver Limited shampoo brands.