Journal of Commerce and Management Thought
  • Year: 2019
  • Volume: 10
  • Issue: 1

User's Satisfaction on Social Media Network

*Head & Associate Professor, PG & Research Department of Commerce, NGM College, Pollachi

**Assistant Professsor, PG Department of Commerce with Computer Application, NGM College, Pollachi

Online published on 11 January, 2019.

Abstract

The present study is carried out with an objective to evaluate the customer satisfaction. The primary objective of this study is to find out the customer satisfaction on social networking. A sample size of 120 respondents was selected for the study. Convenient sampling method has been followed to choose the sample and the data was analyzed using simple percentage. The study reveals that socio-economic variables like age, educational qualification, occupation, monthly income earnings of the family with using customer's satisfaction on social networking.

Keywords

Customer expectation-Satisfaction level-Social media network