Journal of Commerce and Management Thought
  • Year: 2020
  • Volume: 11
  • Issue: 4

Sem approach to understanding household’s ability to overcome water insecurity in urban households in Punjab

1A Doctoral Student in Punjab Technical University, Jalandhar, Punjab

2Campus Director, Aman Bhalla Group of Institutions, Pathankot, Punjab

*Email Id: handa.ranjeev@gmail.com

Online published on 14 December, 2020.

Abstract

This paper relates to user cognition, user mindset, change management and behavioral approach to water usage management with consequences for future water availability. The core constructs were behavioral intentions (generality to transfer water practices, attitude to water usage), decentralized supply adoption (water recharge, water harvesting), contextual aspects(user water conservation awareness, citizen participation in water policy, water wastage minimization, perceptions of water management, overcoming household water insecurity, learning from prior mistakes), outcomes (quality of life). The research relied on quantitative analysis of the responses as received from likert based scaling instrument. The SPSS and AMOS statistical software were leveraged to analyze the mine the data hence collected. The proposed model was validated and the respective findings were observed to be true. The responding water users yielded the functional and dominant presence of cross linkages across behavioral inclinations, decentralized water supply adoption, impact of contextual forces; leading to improvements in quality of life vis a vis access to drinkable water.

Keywords

SEM, Water users, Cognitions, Psychological mindsets, Households, Punjab, India