The ‘Quantity-price’ dimension of psychological pricing of fmcg products

Pricing plays an important role in an organisations success. Companies come up with different strategies to increase their revenues. One among these strategies is the ‘Quantity-Price’ dimension of the psychological pricing. This dimension is about ‘pay more - buy less’. To understand this kind of pricing a qualitative study was done using books, research articles and observations. This paper focuses on understanding how different companies have used the ‘Quantity-Price’ dimension of psychological pricing strategy. This kind of pricing is indeed a smart strategy and ethical. For this study only the products of Fast Moving Consumer Goods were considered.