Personal Financial Planning: An Approach towards Insurance Buying Behavior

Personal finance is refers to management of money and financial decisions for a person or family, including income generation, spending, saving, investment, protection and retirement planning. It includes various concepts such as financial goals as well as planning for child education, retirement and estate management. It also covers the risk of life and risk of health (insurance). The study aims to focuses on level of awareness and perception about insurance and examine relation between demographic variables and buying behavior factors. This paper is based on primary data; suitable statistical techniques have been applied to draw findings. The result of the study suggests that there is need to create awareness about life insurance, types and adequacy of sum assured. It is advisable to conduct insurance literacy program and training workshops to creating good understanding about life insurance.