Consumer Attitude towards Advertising-an Empirical Investigation

Advertising is an important element of modern life. In spite of its rapid growth in recent years, the advertising industry has been concerned with improving its tarnished public image. Advertising has been criticized for presenting misleading information, promoting undesirable values, and persuading people to buy things that they do not need. Therefore, the present study is focused on the attitude of consumers towards advertisements. The aim of this study is to determine whether the seven belief factors namely Product Information, Hedonic, Consumer Benefit, Consumer Manipulation, Values Corruption, Good for Economy and Economic Role have any significant effect on consumers' attitudes towards advertising. Independent sample t-test, ANOVA, Pearson Correlation, Linear regression analysis was undertaken. focus on the appropriate beliefs of consumers about advertising. Findings have the implications for managers and organizations is to create successful advertising messages in order to achieve their objectives and goals for competitive advantages and focused on focus on the appropriate beliefs of consumers about advertising.