Department of Commerce, Periyar University, Salem-11 (Tamilnadu)
* E-mail: sen_mcom_mba@yahoo.co.in
The paper is based on the understanding the growth of Insurance in India in the context of challenges on account of globalization. The number of insurance companies are growing. The volume of insurance business of these companies is also on the increase, almost at the rate of 20% a year. The factors responsible are macro economic development, volatility of financial markets and marketing strategies of the companies.
