A Critical Study On Understanding Growth and Competitive Potential of Polinova Resins

The purpose of this research work is two-fold. One, to understand how Polinova Resins; a Partnership SSI Unit in Chemical Industry Segment has been growing considerably fast in last two years’ of time span in significantly intense competitive climate. Second, to analyze critically the causal background of growth and competitiveness of Polinova Resins by applying Michael Porter's Model that examines the applicability of Five-forces of competitiveness and identifies the exact generic strategy Polinova Resins has been using to remain competitive. This research work has at its central force a Case Study Methodology. The case of Polinova Resins has been critically examined. To make the analysis of the Case meaningful, Primary Data in the form of Questionnaire as Personal Interview has been examined and analyzed at length Major fall out of research can be stated as under:

Company's growth measured in terms of turnover has been really significant in a very short span of time.

Company has not been concentrating only on one specific force of strategy such as cost reduction or product differentiation.

Notwithstanding, company's greater stress has been on "product differentiation focus" with very special R&D leading to "monopoly nature of certain chemical combinations and its direct use". This has been giving the company a competitive advantage.

Thus it is implied that the proportion of product differentiation focus to cost focus as disaggregated strategies may be identified more systematically for competitive advantage.