The Impact of Idiot Box (TV) on the Consumption of Toiletry Brands: An Empirical Evidence

The study was undertaken to analyze the effect of idiot box on the consumption of toiletry brands. The study was accomplished with 80 samples surveyed and selected according to convenience sampling method. Open ended questions were provided for the sampled members to express freely of the problems faced. Interview schedule was utilized as a tool for data collection as most of the respondents were literate. The collected data were analyzed by means of simple statistical technique. The findings conclude that the idiot box affects the consumer behaviour by pushing consumers to buy the specific brand of the product through repeated announcement. Consumers prefer the goods appearing on the T.V ads more. The T.V also acquaints people with new patterns of purchasing goods and educates them on brand choice between diverse substitutes.