Employer Brand Image - A Perceptual Study

This study explored on the employer brand image (which generally is perceived by the existing employees) and covers the opinion on the employer brand components namely compensation and benefits, work environment, product/company brand strength, work-life balance and company culture & environment. The sample size of 100 collected from an Automobile industry at Coimbatore, Tamilnadu. The study conducted to find the employees expectations (factors) to consider the company as a branded one and it also been compared with the existing scenario. The results shows, there is optimum correlation of many factors (i.e. expected Employer Branding factors and the existing scenario) which is the positive sign of effective Employer branding implications. It proves that the company is in the right path, which helps to gain the potential employees and retaining them to rejuvenate the energy brand of the Company.