Women have traditionally been considered home makers and their role has been home management rather than money managers. A study of working women from the U.S. suggests that majority seemed to face challenges like -- finding the time to dedicate to their investment needs. Numerous studies also pointed to lack of overall financial awareness among women. The objective of this paper is to find out whether the common perception of lack of financial awareness among women holds true in India. A study was conducted among working women in Pune (India). The researcher concluded that the respondents showed significant awareness in matters concerning investment and personal financial planning. Contrary to popular perception, the sample population showed awareness about financial planning and willingness to take investment decisions relating to personal finance.
Financial Planning, Risk Perception, Investment Preference
