Journal of Commerce and Management Thought

  • Year: 2013
  • Volume: 4
  • Issue: 1

Traditional System of Newspaper Distribution: TINA (Timely Information & News Accessibility) Factor

  • Author:
  • Arvind Chaudhari, Rashmi Sharma
  • Total Page Count: 2
  • DOI:
  • Page Number: 1 to 2

Abstract

The newspaper distribution system is a critical one as it enables its readers to get newspapers on time and that's why researchers decided to study this topic. The authors conducted a brief study of newspaper distribution system of daily Lokmat in Bhusawal (Maharashtra). The data was collected from the readers, newspaper agencies and sales executives of publishers. The findings revealed that the readers shown full faith in existing newspaper distribution system.