We have to save a little and invest it wisely’. Everyone seems to understand this basic principle of investment. Investment means the purchase by an individual of a financial or real asset that produces a return proportion to the risk assumed over some future investment period. For achieving this investor has to decide on how and where to deploy his/her saving. Saving motive is a desire to reserve certain portion of income for future. Keynes has given eight factors which were believed to lead individuals to restrict from spending out their incomes. It depends upon the strength of motive power behind it. Saving rate is also definitely depends upon the saving motives. This study attempts to find out the level of saving motive of the investors in Western Maharashtra.
