A Study on Consumer Behaviour towards Ready-to-Eat Food Products in Coimbatore City

Indian cooking and lifestyle have undergone tremendous changes in the last 15 years. Some of the factors contribute this change are Liberalization, Dual income, nuclear families, innovative kitchen applications, media proliferation, changing food habits,etc. Long working hours during the weekdays and weekends that are always spent with kids, preferably outside the house gives them very little time to cook. These factors are a major cause to make ready to eat food products an essential component in the daily lives of people. Greatly changing food habits and a greater demand for ready made food products have led to the growth of processed and packed food manufacturing industries. The aim of this study is to analyse the behaviour of consumers towards ready to eat food products. A total of 200 respondents were formed as a sample. Questionnaire was framed and using Convenience Sampling method data was collected from the respondents. Statistical tools like Percentage analysis and likert ranking scale analysis were also. Technological changes and the changes in the lifestyles of people are the main reasons behind the rapid growth of the instant food industry. There is a greater demand for instant food products and the major reasons for the same are convenient usage, easy availability, less time consumed and better taste.