Online published on 10 October, 2013.
Indian industry may not be best in technology in comparison to developed countries. But the companies in India do understand the market trends and operate accordingly. The Indian consumer has his own beliefs and attitudes. Recently, the concern about environment has been growing rapidly in many of the developing countries, such as, India, Maldives, Bangladesh, and Sri Lanka etc, who are already threatened by the global warming. In India, the customer has always been used to using minimum resources for a livelihood because of the inherited lifestyle and beliefs. The Indian customer base in rural areas cannot afford many of the luxurious products. This has given rise to various levels of customer differentiation for ‘green’ and eco- friendly products which are affordable. India is a diversified country, not only in culture but also in economics, and hence this trend is most welcome.
