1Faculty, Department of Commerce & Business Management, University College of Arts & Science, Kakatiya University, Warangal (A.P)
2Lecturer, Commerce, Siddhartha Degree and P.G. College, Narsampet, Warangal (A.P)
A complex set of factors influence rural consumer's behavior. Social norms, traditions, caste, and social customs have greater influence on the consumer behavior in rural areas than in urban areas. The seasonality of agricultural production influences the seasonality of rural consumer's demand. Given the fact that the landless laborers and daily-wage earners get their income in installments, their purchasing is restricted to small quantities of products at a time, mostly on a daily basis or once in two or three days. This is analyzed in a scientific manner in the present article.
Buying behaviour, Consumer, Price consciousness, Brand
