An Empirical Study of Consumer Preferences Towards Online Shopping

Online shopping is the need of the hour. Customer shopping online has become common. The product from less expensive to highly expensive is shop online. This study is undertaken to assess the implications of online shopping on the buying behaviour of the consumer. In order to full the objectives survey method was used. Self developed questionnaires were prepared. The questionnaire was tailor- made to meet the objectives of the study. 50 questions were framed to accomplish the objectives. The close ended question air helped to get a clear idea about the consumer's attitude. The sources of secondary data included books magazines journals and websites. For the interpretation of the data, percentage method and Likert five point scales was put into application. Majority of the consumers preferred online shopping for personal purpose except few who still adopt traditional and local method of shopping just due to the loyalty towards each other.