A Study On Customer's Preference While Investing In Systematic Investment Plan

A Systematic Investment Plan (SIP) is the option available to both big and small investors, to pick the best benefit from the investment market that provides returns, liquidity, safety and tax benefit. Tax benefit is available to the investor who can earn capital gains on Systematic Investment Plan. It is a common pool of money into which investors place their investments that are to be invested in accordance with a pre-stated objective. The funds collected by the investors are invested by the fund manager to fulfil the pre-stated objective. The fund manager invests this collected fund in debt, equity according to the investment objective of that particular scheme.