Customer Satisfaction And Its Inference Towards Select Fast Moving Consumer Goods: A Study

Customer satisfaction is important for the company to build the sales and value of the brand. The objectives and the purpose of the study were explained to the respondents. Both primary and secondary data were collected to realize the objectives of the study. Due to limitation of time, only 100 respondents were selected from Mhapsa area on the basis of convenient sampling. In order to make an in-depth study, secondary data has been collected from journals, publications, news, internet, and magazines. Necessary statistical tools have been used and the collected data were then consolidated, tabulated and analyzed. The results and discussions have been presented under various head. The products covered under the study are Toothpaste, Soap, Shampoo, Detergents, Utensil cleaner, Face cream, Milk, Soft drink, Coffee, Edible Oil, Noodle, Spices, Talcum powder, Hair oil, Deo's, Tea Powder, Biscuits, Pickles, Chips, Chocolates, Ice cream and Ketchup. The study concludes that most of the products are purchased on the basis of quality, price, brand status, identity, services, packaging, credibility and self esteem. They get attracted to the many variables related to the utility and the price value.