Associate Professor in the School of Commerce and International Business, Dr. G. R. Damodaran College of Science, Coimbatore, Tamil Nadu, Email: mvmgrd@gmail.com
Online published on 8 October, 2015.
Electronic mail, most commonly referred to as email or e-mail since 1993, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the or other. Some early email systems required the author and the recipient to both be in online at the same time, in common with instant messaging. Gmail is a web based mail service. The Gmail cannot function without users. Hence, the satisfaction of the users with regard to the services rendered by the Gmail becomes necessary. All the features of Gmail should be focusing on satisfying the needs of its existing and prospecting users. So it is important to determine how the needs of the users have been awarded and satisfied. Hence, an attempt has been made in this study to know the reasons for using Gmail service by the users, awareness level of Gmail users, satisfaction level of Gmail users, reasons for switching over from previous mail services and problems faced by the Gmail users.
Information and Communication Technology, Gmail, Internet users