1Director Smt. Kashibai Navale-Sinhgad School of Business Management, Ambegaon, Pune
2Associate Professor, Smt. Kashibai Navale-Sinhgad School of Business Management, Ambegaon, Pune
*Email: krishnasharma.sknssbm@sinhgad.edu
Online published on 6 July, 2016.
This study examines how consumers perceive online shopping and which factors are perceived differently between consumers who prefer online shopping The present study focuses on the perception of youth specially shoppers aged between 21–25 are targeted in present study with sample size of 75. Samples were selected randomly. Researcher used the Likert scale based questionnaire adopted from the study of Högskolanpå Gotland (2011)and determined the level of agreement from the statement within the questionnaire by applying the formula used by Marwan in his study(2000). Findings reveals majority of respondents prefer to buy online products for low value products and hesitate to buy high value products online.
Online Shopping, Internet Shopping, Consumer Perception
