1Research Scholar in Devi Ahilya Vishwa Vidyalaya (DAVV), Indore, Madhya Pradesh Email: singhpriyanka59@gmail.com
2Professor & Head in, Indore Institute of Management & Research (IIMR), Indore, M.P.
3Assistant Professor in, Indore Institute of Management & Research (IIMR), Indore, M.P.
Online published on 10 October, 2016.
Globally we are facing many environmental problems in order to overcome these problems many strategies have been considered and are known by different names, such as Green revolution, going green, protection of environment or environment protection, sustainable development, sustaining life style, protecting our planet, is agreat natural phenomenon in our day to day life. Greenmarketing and its strategiesis a tool used or applied by many companies. Lot of review have been done on green marketingover the years, in this paper we will see that how customers and companies have adopted this green revolution in their life and are trying to gift a new and balanced earth to their off springs.
Green Marketing, Eco-friendly Marketing, Sustainable Marketing and Sustainable Development, Green marketing strategies, Green revolution
