1Research Scholar, Aligarh Muslim University, Aligarh, Uttar Pradesh, Email:vivek.kolhe@yahoo.in
2Associate Professor, Department of Business Administration and a faculty of Management Studies & Research, Aligarh Muslim University, Aligarh, Uttar Pradesh, mohdnavedkhan@gmail.com
3Director, Dnyanvardhini Shikshan Sanstha's Global Institute of Management, Velhale, Dist-Ahmednagar, Maharashtra, deshmukh_789@yahoo.co.in
Online published on 18 July, 2017.
The Indian passenger vehicle segment has seen the paradigm shift in the purchase of the type of vehicle in the last decade. Conventionally the hatchback cars and sedans were having the maximum market share of the segment. It is observed that after year 2005, there is a paradigm shift in the purchasing behaviour and consumer perception about the passenger cars. This study is attempting to illustrate the change in the purchasing pattern, increase in the volumes of the utility segment, responsible identified factors for the dramatically shift in the market. The secondary published data, sales figure, purchasing trends of vehicles are studied and responsible key factors are co-related. Paradigm shift in consumer perception and buying behaviour towards purchasing of passenger vehicles in personal segment is observed.
Passenger vehicles, Utility vehicles, consumer perception and behaviour, passenger cars, Utility vehicles
