A Study of Teenagers’ Awareness and Preferences Towards Branded Food Products in Sangli City

Teenagers refer to the children in the age group of 10 to 18 who have become emerging class of consumers today. This group of children has influence on the buying decision making. Now a day in most of the families, both the spouses are working and earning so as a result there is an increase in the disposable income. Middle class population in India offers many opportunities for marketers. Generally in cities, many of the families have one or two children and prefer to pamper them by providing them what they ask for. The children take advantage and get opportunities to try different products of their choice. They develop preferences towards brands. Researcher wants to study whether the teenagers are aware about different available brands. Whether they have any specific preferences towards brands?. Whether they prefer to buy branded products only? This study will help many of the students, marketers, research scholars to understand the brand awareness among the children.