Impact of Airtel Advertisement-A Study With Reference To Pollachi Taluk

Advertisement creates a desire in the viewers mind and convinces them to consume the product or services. Present day commercials have the capability to inform, guide, educate and protect the buyers to enable them to buy intelligently. Modern advertisements have the capability to. Thus, advertising plays its own role as an essential tool for sales promotion and lays a robust foundation for consumer attitude. Like any other sector telecommunication sector also allot huge portion of finance against promotional activities. Bharti Airtel Limited is an Indian global services company based in. Due to cut throat competition and after the launch of Jio it became inevitable to increase the sales promotion activities of Airtel. Airtel started the ‘Fastest Network’ advertisement campaign last year. The purpose of this article is to identify the effective media of airtel advertisement and to find out the impact of airtel advertisement in Pollachi Taluk. The sampling size of the respondents is 50 and simple random sampling is used to collect data. The statistical tools used to analyse the data were percentage and one way ANOVA. Both the primary and secondary data are used to collect data for the study. The study revealed that respondents are aware of the airtel television advertisement than any other promotional activities. Also majority of the respondents chosen television as the effective media for airtel advertisement.