Journal of Commerce and Management Thought

Bancassurance refers to selling of insurance policies through Banks. It is new option and stream for financial sector, banks and insurance companies. It is important to know more about the different aspects of studying this new line of Insurance business. In the whole world, various formats or models of bancassurance exist. The bancassurance models used by banks and insurance companies in India are considered in this research paper. Five major nationalized banks are selected for the study. The right to choose bancassurance business format is given to the managing director of the bank as seen in the study. The bancassurance agent format seen to be given more acceptance to the other formats or models. These banks have avoided participating in managing insurance activities. They are seen accepting low risks.