Mobile Brands Preference from Students’ Perspective

Mobile phone brand is given due consideration more than ever in the college world. Students compared their brands with the other brands with regards to their features, price, memory space, display etc. Many a time mobile phones are preferred after having interpersonal discussion. Therefore, in order to understand which brand is preferred by them, study is undertaken. The study is undertaken to ascertain and analyze the usage, the rationale and evaluate the diverse factors affecting brand preference among the college students. In order to fulfil the objectives both primary data and secondary was consider. Primary data was collected by preparing structured questionnaires. The study proceeds through the data collected from a sample of 150 students. Statistical hypothesis test i.e. chi-squared test is used to test whether there is significance between the observed number of student in each category and the expected number of student for such category under the assumptions of null and alternate hypothesis. It is concluded that there is no significant relationship between gender and time period and between gender and frequent changes with mobile phone connection. It is also concluded that there is a significant relationship between price, display, memory space, camera, features and brand with mobile phone connection.