1Research Scholar, Department of Commerce, Bharathiar University, Coimbatore. Emai id: sruthi.p.sankar@gmail.com
2Research Supervisor and Guide in P.G & Research Department of Commerce, Loyola College, Chennai
Online published on 13 April, 2018.
Demographically and economically, India's automotive industry is wellpositioned for growth, servicing both domestic demand and, increasingly, export opportunities. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although two wheelers will remain the primary choice for the majority of purchasers, buoyed by greater appetite from rural areas, the youth market and women. Manufacturers are already planning for the future: early advocates of technological and distribution alliances have yielded generally positive results, enabling domestic OEMs to access global technology and experience, and permitting them to grow their ranges with fewer financial risks. The paper is based on information obtained through secondary sources.
Green revolution, Digitalization, Alternative technology
