1 Deptt. of Family Resource Management
2 Deptt. of Clothing and Textiles
3 Associate Professor, Deptt. of Economics and Sciology
Punjab Agricultural University, Ludhiana
Studies conducted on 90 girl students of PAU, Ludhiana revealed that in school years the family members had primary influence on the clothing choice of the girls while after joining college, friends and mas media were most influential factors. It was also seen that family members influence was more on senior girls, while mass media influence was more on junior girls, before as well as after joining college.
