Barricades among rural women in adoption of advocated practices of agriculture and animal husbandry

Study was conducted in 8 villages of Bikaner Panchyat Samiti of Bikaner district of Rajasthan. Total 120 T.V. viewing rural women and 60 non T.V. viewing rural women were selected randomly. Data were collected through personj;ll interview technique. On the basis of results of investigation it could be said that “Uncertainity of rains”, “long dry spell”, “lack of skill” and “lack of knowledge” were major constraints in the area of agriculture. While, in the area of Animal Husbandry “Low rating of quality produce”, “vaccination is must” and “Need frequent veternary services” were some of the major constraints. Change in content, time and mode of presentation were some of the suggestions given by T.V. viewers to make T.V. programme “Chaupal” more effective.