Division of Agril. Economics & Statistics, Jammu Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu-180 009, India
*Corresponding author's e-mail: mandeepsinghazad@gmail.com
Online published on 11 November, 2014.
The present investigation is an attempt to study the marketing of milk produced by one of the well known pastoral communities-the Gujjars of the Jammu and Kashmir state. The study was undertaken in the Jammu region. About 200 household were studied in different districts of Jammu region. Marketed surplus of milk and factor affecting it, marketing cost, margin and price spread was studied. Cobb-Douglas production function was used to study relationship between marketed surplus of milk and factor affecting it and found that milk production and the price of milk had a positive and significant impact on the marketed surplus of milk. Producer's share in consumer's price was maximum in direct channel (Producer-Consumer).
Marketed surplus, Marketing margin, Marketing cost, Price spread
