Factors affecting the preference of bovine by dairy farmers in the South-Bihar Alluvial Plain Zone

Dairy farmers bear the flagship of the mammoth total of milk production, therefore, their preference for the bovine which includes cattle and buffalo, must be counted. The liking or preference is affected by a range of factors. Bovine preference can be referred to as the greater liking for one dairy animal over another or other dairy animal. This includes certain major factors as economic, climatic, animal or bovine trait, marketing, governmental support, traditional aspects, technical support, infrastructure and so on. For the study, South-Bihar Alluvial Plain Zone was selected purposefully from where two districts and under each district, two blocks and from each block two villages were selected randomly. From each village, twenty respondents were selected randomly, which constitute the total sample size of 160 respondents. The study, revealed that economic factor was found to be most (92.7%) influencing factor and ranked 1^st among various factors followed by climatic factor (92.3%) ranked 2^nd, marketing factor (91.8%) ranked 3^rd, trait factor (85.6%) ranked 4^th, governmental factors (78.5%) ranked 5^th, traditional factors (76.9%) ranked 6^th, technical factors (74.4%) ranked 7^th, infrastructural factor (70.1%) ranked 8^th, socio-psychological factor (61.7%) ranked 9^th and NGOs factor (60.4%) ranked 10^th among above said factors.