1Faculty of Management and Commerce, Bengaluru- 560 054, Karnataka, India
2Director Student Affairs, East Point Group of Institutions, Bengaluru- 560 054, Karnataka, India
*Corresponding Author: M. Thashneem Thaqseen Bhanu, Faculty of Management and Commerce, Bengaluru- 560 054, Karnataka, India, Email: thashneem@pes.edu
Online published on 21 November, 2025.
The study conducted benchmarking research, assessed and identified suitable factors for the efficient benchmarking of Karnataka wines. As the Grape Processing Industry Board is being formed by the Wine Board of Karnataka (Wine Policy ‘2007’), which may have control of grape quality, standards formulation, label approval and market promotion, the study focused on recommending strategies for quality grape-growing, wine-making for label approvals.
The study adopted the Quality Function Deployment (QFD) tool to build the House of Quality to benchmark Karnataka wines with the new world wines.
The findings demonstrate that the informative label was given high importance by customers during wine purchases. The wine industry to meet this requirement should focus more, on the factor-crushing method of grapes. Karnataka wineries are inferior to wine from other New World regions when it comes to other aspects such as flavour, colour, brand name, grape variety, meal pairings, alcohol content, wine label designand label information.
Benchmarking wines, House of quality, Indian wines, Karnataka wines, Quality function deployment
