1Faculty Agriculture, Universitas Sumatera Utara, Indonesia
*Corresponding Author: Rahmanta, Faculty Agriculture, Universitas Sumatera Utara, Indonesia, Email: rahmanta@usu.ac.id
Online published on 30 October, 2025.
Cocoa butter exported to Malaysia always fluctuates. This study aims to analyze the factors that af fect the competitiveness of cocoa butter of North Sumatra in the Malaysian Market.
The research method uses multiple linear regression and the data used is time series data from 1991-2023 or 33 years.
The findings demonstrated that, either separately or in combination, the export price of Ghana cocoa butter, the domestic price of North Sumatra cocoa butter and the cocoa bean export duty tariff policy all significantly and favourably affect North Sumatra cocoa butter's competitiveness in the Malaysian market.
Cocoa export prices, Cocoa prices, Competitiveness, Export duty tariffs
