Assessment of Ultimate Agricultural Information Source Users’ Satisfaction for Agricultural Development

The study was conducted in six different villages of Cooch Behar district in West Bengal. Hundred respondents were selected randomly from an exhaustive list of farmers who have continuous exposure on existing information sources. Data were collected through personal interview method in designed structured interview schedule. Statistical tools like coefficient of correlation and multiple regressions were used for analysing the data. The result reveals that 49.0% of the respondents expressed medium level of satisfaction. Variables namely X₂, X₁₅ and X₁₉ are positive and significant, whereas the variable X₁ is negative and significant. The variables X₃ and X₁₈ are significantly negative, whereas other variables, that is, X₁₃, X₁₅ and X₁₉ are significantly and positively contributing towards characterising the dependent variable. Farmers’ family with high level of education status shown lesser interest to consult with various information sources. Hence, the study reveals that farmers had medium level of satisfaction with existing information sources.