1Assistant Professor, Department of Agricultural Extension Education, College of Agriculture, University of Agricultural Sciences, Dharwad-580005, India
*Corresponding author email id: sumahorakeri@gmail.com, Part of M. Sc. (Agri.) Thesis submitted by the first author to the University of Agricultural Sciences, Dharwad-580005
Online published on 16 July, 2019.
The present study was conducted in Haveri district of Karnataka state. Three popular Kannada newspapers (Prajavani, Vijayavani and Udayavani) were selected for study based on their highest circulation for the period of 9 months (April to December) for content analysis. Data were collected from Monday and Tuesday. Only agriculture information published in agriculture column during selected time were countable part of the study. The result clearly showed that space provided for the agriculture information was very less (5.72%) from three selected newspapers. Prajavani provided more space (7.67%) for agriculture information when compared to other two newspapers.
Content analysis, Agriculture information, Mass media, Space
