Print Media Reportage of Glasgow Climate Change Conference

Climate change coverage in the national dailies will make their audience believe that climate change is the need of the hour and that the core issue is to be addressed. The media's role lies in informing the public about climate change and acting as an eye-opener in shaping public opinion about the problems, particularly on adaptation and mitigation measures of climate change. Due to the life-threatening Covid-19 pandemic, COP26 was postponed. The study investigates print media reportage of the 26th annual Glasgow Climate Change Conference in The Hindu and The Times of India from 17 October 2021 to 14 November 2021. The study has carried out Frame Analysis drawing the framework from Semetko and Valkenburg (2000) with five dominant frames in the media, namely conflict, human interest, attribution of responsibility, morality, and economic consequences. The conflict frame embodies the disputes between the individuals/parties; the human-interest structure indicates a personalised approach from an emotional perspective; the attribution of responsibility frame represents a problem and seeks a solution; the morality frame highlights from a religious/moral point of view, and the economic consequences frame stresses how it economically impacts the people. The study has identified that the attribution of responsibility frame appeared as the predominant frame in the print media reportage of the 26th annual conference of parties.